Are you an aspiring content creator wondering where to start your live streaming journey? With platforms like BIGO LIVE and TikTok Live dominating the scene, it can be difficult to decide which one is better suited to your goals. Should you chase virality on TikTok, or build loyal fanbases (and earn more) on BIGO LIVE?
In this guide, we’ll compare these two live streaming giants from multiple angles—audience, monetization, user experience, and global reach—so you can make the smartest move for your content career.
What Is BIGO LIVE?
BIGO LIVE is a global live streaming platform that lets users broadcast themselves in real-time, interact with viewers, and earn virtual gifts (that convert into income). It’s especially popular in Southeast Asia, the Middle East, and parts of Europe.
Users can buy BIGO diamonds (virtual currency) to send to their favorite streamers or access premium features, making it a monetization-friendly ecosystem for full-time creators.
What Is TikTok Live?
TikTok Live is the live streaming function built into TikTok. It allows users with 1,000+ followers to stream live content, interact via comments, and receive gifts in the form of virtual items like Roses or TikTok Coins.
While TikTok’s massive user base offers huge exposure potential, it’s primarily built around short videos, and livestreams are just one of many features.
BIGO LIVE vs TikTok Live: Platform Comparison
Audience and Discoverability
- TikTok Live benefits from TikTok’s powerful For You Page algorithm, making it easier for streams to go viral.
- BIGO LIVE relies more on in-app rankings and category-based discoverability. While growth might be slower, the audience is often more loyal and interactive.
Monetization & Earnings
- BIGO LIVE offers a more structured earning system. Streamers earn BIGO beans, which can be converted into real money. The ability to top up BIGO Live diamonds directly encourages viewer gifting.
- TikTok Live allows viewers to send gifts like Roses and Lions, which can be exchanged for coins and eventually cashed out. However, TikTok takes a higher commission rate compared to BIGO.
Features and Engagement
- BIGO LIVE shines with tools like:
- Multi-guest rooms
- Live PK battles
- VIP chatrooms
- Gaming streams
- TikTok Live offers:
- Live Q&A
- Filters and stickers
- Real-time moderation
While TikTok is strong on creative tools, BIGO provides more interactivity tailored to monetization and long-form live content.
Regional Reach and Community
- TikTok has global appeal and strong penetration in North America, especially among Gen Z.
- BIGO LIVE dominates in Asia and the Middle East with a more localized experience, including regional events and cultural content.
Which Is Better for Streamers?
Choose BIGO LIVE if:
- You’re focused on monetization from virtual gifts.
- You want to build a loyal, interactive fanbase.
- You’re aiming for long-form live content.
Choose TikTok Live if:
- You’re looking for viral exposure.
- You already have a TikTok following.
- Your content is highly visual or performance-based.
In the end, both platforms serve different goals. Some creators even use both—building short-form content on TikTok while hosting longer, gift-based sessions on BIGO LIVE.
How to Buy BIGO Diamonds for Maximum Benefit
To engage fully with BIGO’s features or send gifts to your favorite creators, you’ll need to top up your BIGO account. While in-app purchases are common, savvy users look for better deals through third-party platforms.
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which one fits your streaming goals best?
So, BIGO LIVE or TikTok Live—which one fits your streaming goals best? Whether you’re in it for fame, money, or fun, the platform you choose should align with your content style and growth strategy. Why not try both and see which one clicks?
Whichever path you take, don’t forget: consistent streaming, audience engagement, and smart top-ups will always put you ahead. Happy streaming!
